Glenmorangie appoints BSUR Amsterdam to handle global account
Glenmorangie has awarded its global communications account to BSUR Amsterdam (be as you are) after a competitive multi-agency pitch.
Whisky exports are worth almost £2bn to the Scottish economy
The agency has initiated the development of a fully integrated global campaign concept for brand communication and through-the-line activation for whisky manufacturer.
David White, director of marketing and communications at the Glenmorangie Company, said: “We have chosen to unite with BSUR for their international perspective and impressive creativity.
“BSUR shares our passion for brands and we are confident that this collaboration will allow us to continue the brand’s excellent momentum of the last four years.”
Jan Rijkenberg, CEO BSUR Group, said: "We are honoured and delighted to work for this gem of a brand. Staying true to its uniqueness, we will help evolve their communications through innovative and adaptive campaigns.
"We look forward to dedicating our talent and experience in a long-term partnership."
The Glenmorangie Company was founded in 1843 and is the leading premium single-malt Scotch whisky brand in Europe, the USA and Asia.