In this, the final issue of The Drum this year, we focus on the theme of ‘disruption’, with features ranging from our look at Bitcoin, which could turn our whole understanding of money on its head, to native advertising, which could finally provide a sustainable financial model for online news.
The rhythms of copywriting
Ad legend Tony Brignull compares the blazing oratory of Abraham Lincoln’s Gettysburg Address to the work of great copywriters, such as Julian Koenig’s classic ‘Think small’ ad for Volkswagen.
Keep on ticking
Editor-at-large Dave Birss overcomes the embarrassment of having unquestioningly trusted Wikipedia, and having prematurely pronounced the death of his hero Julian Koenig, by catching up with the great man himself to chat about everything from thumb wrestling to playing the horses.
Native advertising
Has the online news industry found a sustainable financial model? We take a look.
Man meets machine
A look at how our relationship with digital devices, from Nike FuelBands to neuro-pacemakers, are becoming ever more intimate. We also hear from Neil Harbisson, the world’s first legally recognised cyborg.
Welcome to Tech Town
Planners, architects and digital experts muse upon what the coming decades hold in store for our urban centres.
Tech takes on the banks
Could the trend towards crypto-currencies such as Bitcoin prove to be the most economically disruptive movement imaginable?
This issue also includes:
- Our regular creative round-up, showcasing some of the best recent creative work
- Eric Sheinkop’s look at the secrets behind music’s power to make brands instantly recognised and loved
- The latest installment of our Girl Guides series, which this issue features Telefonica’s Sarah Evans
