Unilever stunt reveals 100% 'pay it forward' free ice cream
Unilever has unveiled an experiential stunt to promote its Streets ice cream brand.
The execution saw customers at an outlet in Bondi Beach being told that their ice cream had already been paid for by the customer before them.
Customers were then given the opportunity to pay for the next person's ice cream, and Unilever said that 100 percent of those asked, did so.
Unilever call the campaign ‘Streets Chain of Joy’.
The stunt has been promoted via online video.