Holt rebrands 2c
Holt has designed a brand overhaul for creative services agency 2c Artist Management.
The campaign is executed via print, online and video, featuring a short film by Stampede.
"After almost 20 years representing some of the industry's top photographers, stylists, photographers and hair and make-up artists, 2c are repositioning themselves as a leading motion agency too,” said Christopher Holt.
"As a campaign aimed at other people in the advertising and media industries, we loved the idea of playing with metafiction techniques.
“We wanted to create a story that would help us to look back at ourselves and at how, as creative practitioners, we work together to also make stories. It is a film about making a film, which ultimately, is the story of us."
Tammy McLean, who co-founded 2c with partner Julie Marshall said: "The landscape has changed immeasurably since we first started the company and we have evolved along with the industry. Motion is now a big part of our business and want to be known as much for that as we are for representing the industry's best creatives in other fields. I think the idea for this campaign is very clever and will speak clearly to our audience of technically literate and creatively discerning clients.
Holt commenced the brand redesign earlier this year.