MediaCom appoints Ben Phillips as first global head of mobile

He said of his appointment: “Having spent a considerable amount of my mobile career working with brands and agencies, it is clear that MediaCom is best positioned to be the leading agency for brands that recognise mobile as a major part of their digital strategy. I’m thrilled to be leading this talented team.”

Phillips will work with MediaCom’s local teams to define best practice across the agency as more and more digital campaigns are expanded into mobile, and will help identify ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.