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By Jennifer Faull, Deputy Editor

December 7, 2013 | 1 min read

This is such a fantastically striking piece of work it seems churlish to complain that it reveals so little about the company it advertises - we just hope it's being unrolled in tandem with work that will let people know how to respond if they're impressed. It's one of those ideas that works so amazingly well you can't believe that it hasn't been done before.

Category: Fitness Equipment

Country: UK

Agency: Man+Hatchet

Creative Director: Henry Cowling

Creative: Joel Veitch / Rob Wakefield

Production Co: Man+Hatchet / Grilli Films (Estonia)

Director: Henry Cowling / Toya Walker / Marcus Punter-Brandshaw

Producer: Simon Sanderson

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