GP Y&R dropped by Department of Defence in favour of Havas
The Department of Defence has moved its creative advertising and digital account from incumbent GPY&R Melbourne to Havas Worldwide, Sydney.
GP Y&R held the account for ten years
GP Y& R had held the account for the last ten years.
The account has been awarded to Havas for a three year period. The account review has been carried out in terms of the Commonwealth Procurement Rules and Defence procurement policy.
The account is now in its transition period which will last for four months.