Volvo Cars appoints Grey to handle global ad account
Volvo Cars has this morning announced the appointment of Grey London to handle its global creative account, worth £18m in the UK and approximately £30m in the US.
The motor firm's agency review was focused on a pitch for the launch of the next Volvo XC90 due to be introduced to the market in 2014, which saw the participation of six agencies, with just four agencies presenting their full proposals.
Volvo Cars, being a small and nimble brand, sought the same qualities in our creative partner," said Tomás Caetano, vice president of brand marketing at Volvo Cars.
"Grey’s deep understanding of our brand will ensure strong and consistent brand communication.”
Havas’ Arnold Worldwide was the incumbent for the account, while Forsman & Bodenfors has kept the account in Sweden.
As part of the pitch, each agency was asked to prove their capabilities with strategy for the brand and creative proposals for the XC90.
David Patton, CEO and president of Grey EMEA, said: “We are deeply proud to have Grey London partner with Volvo Cars, one of the world's most iconic, innovative automobile brands. We can’t wait to get started in 2014 - we’re going to do some amazing work together.”
Grey will begin work for Volvo Cars on 1 January 2014.
The Drum understands that Arnold/BETC, Being Paris, Leo Burnett London, M&C Saatchi London, BMB London and Grey London were the six agencies involved in the pitch.
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