GSK’s Day and Night Nurse unveils winter campaign with comic book illustrator Neal Adams
GSK’s Day and Night Nurse cold and flu remedies are set to be promoted in a series of print ads created by comic book illustrator Neal Adams, who has worked on titles such as Superman, Batman and Green Arrow.
The campaign by Grey London features six executions created by Adams, each around the theme of missing out: one depicts a flu-ridden woman with the caption ‘If I miss this date, I’ll end up a lonely old cat lady!’.
Each of the six ads target the urban 25-40-something audience who feel like they miss out when they come down with the cold or flu.
Nick Rowland, creative director at Grey London, said: “Comic book-style illustrations are back in fashion but they haven’t yet been properly utilised in this category. This campaign is inarguably eye-catching and really sets Day & Night Nurse aside from its rivals. The fact that Neal – perhaps THE biggest name in comic book illustrating – was involved was a real bonus.”
The campaign was created by Erik Uvhagen and Johan Leandersson and creatively directed by Nick Rowland.
Content created with:
Grey London
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