26 November 2013 - 10:41am | posted by | 3 comments

Budweiser unveils Twitter powered knitting machine

Budweiser unveils Twitter powered knitting machineBudweiser unveils Twitter powered knitting machine
Budweiser unveils Twitter powered knitting machine
Budweiser unveils Twitter powered knitting machine

Budweiser has today unveiled Knitbot, a Twitter powered knitting machine, in time for the Christmas jumper season.

Part of Budweiser’s campaign to advise and encourage people to appoint designated drivers over the festive season, Knitbot works by using a special chip designed to respond to hashtag mentions of #jumpers4des on Twitter.

The more hashtag mentions received, the more jumpers – featuring white snowflakes and traditional Budweiser Clydesdale horses - Knitbot will make.

Jennifer Anton, Budweiser’s UK marketing manager, said: “We wanted to promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend. We believe this process of knitting by the power of tweets is the first of its kind, and the end result with our Knitbot machine is something quite spectacular.”

Running until 10am on 6 December, supporters of designated drivers can visit the Budweiser UK Facebook page afterwards for a chance to win a jumper made by Knitbot.

Comments

26 Nov 2013 - 23:59
Theaelisabet

Sounds a lot like the original "Infi-knit" from Macmillan although that was for a good cause... seem to remember that someone also did "Twitter knitter" the year after. Idea gettin kinda old?

0
0
27 Nov 2013 - 17:32
rossiejbigelow

Great Job Opportunity--

my best friend's mother makes $77/hour on the internet. She has been unemployed for nine months but last month her paycheck was $20737 just working on the internet for a few hours. check out here -- fly31.com

1
2
27 Jan 2014 - 16:34
stein63683's picture

Premier Source for Authentic German Beer Steins, Glassware, Ceramarte, Gerz, Avon and More !

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Developing a Total Digital strategy for Poligrip Global

26/02/2015
We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...

Saudia Airlines

24/02/2015
Starting out in 1945 with just a single twin-engine DC-3,...