Shazam launches Audio+ with Mindshare Worldwide

All of the client’s advertising campaigns with audio can be Shazam-enabled, potentially presenting different mobile experiences to consumers depending on the type of media or placement.

“Brands have spent the last twelve months optimising their owned assets for search – text, images, video, etc. – they now need to look at the broader brand territory around sound given the rise of technologies like Shazam,” said Nick Emery, Mindshare Worldwide CEO. “TV and online video is an audio visual experience, it’s time that brands were given the power to leverage the audio, not just the picture.”

Rich Riley, Shazam CEO, added: “This program will help brands worldwide to understand more about when and where people want to engage for more information about their products and services, whether it’s on television, in the cinema, on the radio, in retail locations, online or anywhere else. With Mindshare mapping and the Shazam Engagement Rate, the partnership offers brands an unprecedented way of looking at their ad spend to see which ads at are the most effective and see the most engagement. Additionally, working with Mindshare will help extend these insights so that companies can see the full range of where and how they are reaching their core audience.”

Financial details of the deal are undisclosed.