ABC signs with Cricket Australia for five more years
ABC Radio has announced a new five year broadcast agreement with Cricket Australia, which will see the network broadcast all test matches, one day international and T20s games across analogue and digital radio in Australia.
The deal extends for five years
The deal excludes online streaming rights, which were retained by Cricket Australia.
“ABC Grandstand’s cricket commentary is the sound of summer. No other broadcaster can boast the history, tradition or the close ties to Australian cricket developed over 83 years. Switching on ABC Radio during summer is intrinsically linked to the psyche of cricket lovers in Australia,” said Kate Dundas, Director ABC Radio.
The coverage extends across all of ABC’s 61 Local Radio stations, as well as metropolitan coverage in Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney.
Ben Amarfio, media spokesman, said: “We appreciate that there’s been a lot of public interest throughout the negotiation process, which goes to show just how passionate Australians are about cricket and the overall coverage of the game. We are very pleased to be extending Australian cricket’s long association with ABC Radio which for so many people across the country is the ultimate sound of summer.
“ABC Radio’s high-quality ball-by-ball coverage will continue taking the game to millions, playing an important role in our ongoing efforts to make cricket Australia’s favourite team sport.”
The deal also extends to coverage of women’s cricket in Australia.
Cricket image via Shutterstock