ABC gains 25 million audience boost with expansion into India
Australia’s international television channel, the Australia Network, is expanding into India and commemorating its launch into the territory with a special broadcast of Q&A from Delhi.
ABC continues its Asia-Pacific expansion
The ABC said that the expansion will see its programming reach an additional 25 million viewers.
The current population of Australia recently topped 23 million.
The broadcasts will be delivered in partnership with India’s public broadcaster, Prasar Bharati.
“Also this month ABC International launches a new website for India, AustraliaPlus.com/India – the new digital home of the best of Australian content covering arts and culture, business, education, health, lifestyle, news and current affairs, science, sports, technology and travel,” ABC said in a statement.
CEO of ABC International Lynley Marshall said: “As 2013 nears an end, we are seeing an enormous growth in the sharing of content between India and Australia through a number of channels.”
She added: “Our partnership with Doordashan means that Australian content will find a whole new audience in India. What is also exciting is that through our new Indian website, as well as closer connections being developed with some of India’s leading media companies such as The Times of India and New Delhi TV, there is significantly more opportunity to share ideas and produce content that is relevant to audiences in both countries.
“Examples of this are projects already in pre-production such as the marking of the 100th anniversary of the Gallipoli Campaign and a cricket series highlighting the best from our shared archives”.
In a statement, ABC said the website will be offering content in both English and Hindi as well as an Indian news feed from Doordashan.
Last month the ABC’s International’s Chinese mobile phone App launched in China.