Palladium Hotel Group partners with AffiliRed for performance marketing campaigns
The Palladium Hotel Group, which owns the Royal Suites, Palladium Hotels and Resort, Fiesta Hotels and Mallorca Rocks Hotel, has partnered with AffiliRed to launch a performance marketing campaign and strengthen its UK presence.
Appointment: AffiliRed will handle performance marketing activity
AffiliRed will target global markets for the Group through its network of affiliate partners, and each of the group’s brands will have individual performance marketing campaigns.
Ismael Varela, traffic manager at Palladium Hotel Group, said: “The UK is a key European market for us and we are looking to strengthen our presence here.
“This collaboration will help us to improve our brand positioning in each country, connecting with markets that are interested in our products.
“This strategic campaign will give us a greater understanding of the market and allow us to gauge which offers are relevant for each segment and at which time of year.”
AffiliRed specialises in performance marketing in the travel and tourism sector. Other recent client wins include World Rainbow Hotels and Great Hotels of the World.
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