19 November 2013 - 11:52am | posted by | 2 comments

British Airways unveils digital billboards to remind customers how magical flying can be

British Airways unveils digital billboards to remind customers how magical flying can beBritish Airways unveils digital billboards to remind customers how

British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children.

Developed by Ogilvy 12th Floor, the ads use custom built surveillance technology which tracks the aircraft and interrupts the digital display just as it passes over the site, revealing the image of a child pointing at the plane overhead accompanied by its flight number and destination it’s arriving from.

This will be accompanied by a relevant message to the flight, such as ‘Fly the new A380 to Los Angeles. ba.com/lookup’, or details such as the lowest fare available or the temperature at the destination.

Abigail Comber, British Airways’ head of marketing, said: “This is a first, not just for British Airways but for UK advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.

“We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”

The destinations can also be updated immediately depending on changing focus routes for the airline.

Comments

22 Nov 2013 - 14:20
Rob Wallace's picture

I guess this really is 'blue sky' marketing - amazing use of technology in real-time!

0
0
7 Jan 2014 - 02:17
lilyk13079's picture

This is Shenzhen Apexls optoelectronic Co,. Ltd in China mainland which can produce this amazing LED billboard. We are the only one in the world making LED ball display, LED cube, LED circular, LED beer can and any other shape LED display. www.kszled.com is our website. welcome your visit!

0
1

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...