Chadstones unveils Christmas app
Reactive and Creative Production Services has designed a social media Christmas campaign for Australia's shopping centre Chadstone.
The Chadstones app
The app provides what is described as an interactive, augmented reality experience, seen through the screen of their mobile phones.
"Christmas is about sharing special moments with loved ones,” said Anthony Rafaniello, general manager at Chadstone.
“The Magical World of Christmas experience provides a unique opportunity for shoppers to use their love of social media to discover, photograph and share their magical moment with family and friends.
"For those who don't have a smartphone, Christmas helpers will be available with iPads at designated times to assist."
The app can be utilised on Apple and Android platforms.