Pinterest releases first set of APIs, with Walmart, Disney and Nestle already on board as partners

Pinterest has announced that it is taking Pins off Pinterest with the roll out of its first set of API endpoints.

The APIs will allow third party sites to embed Pinterest pins and will mean users can now pin directly from these sites.

The roll out includes a Top Pins API (showcase top clicked pins / top re-pins); Domain search (surface trending results for keywords); Most Recent (a stream of the latest pins to a site); and Related Pins (suggesting other pins people may like based on the item or content they’re viewing).

The blog post announcing the move revealed a handful of brands to have already partnered with Pinterest, including Zappos, Target, Nestle, Walmart and Hearst.

Jason Costa, developer relations at Pinterest, explained what it would mean for brands: “If someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.

“We want to make sure that we’re always giving Pinners a good experience, so we’ll continue to improve our tools available for all developers, like our buttons and widgets, Rich Pins, SDKs and analytics.”

Following the announcement, Hearst explained that it will be taking advantage of this new API on ELLE.com.

“The integration will allow ELLE.com to dynamically update the Pinterest page in real time with ELLE's most pinned content, according to the site's users,” the brand said in a statement.

“From a strategic standpoint, this integration makes sense, because Pinterest is a very popular social tool on ELLE.com. In fact, more people Pin content on ELLE.com than they Tweet, Like or Share. This is a great next step with Pinterest, and we look forward to doing more with them.”

Pinterest said it is starting slow and working on high-quality integrations with partners of different size which will be fully rolled out in the coming weeks.