14 November 2013 - 6:31pm | posted by | 0 comments

The AA appoints VCCP to handle £16m advertising account

The AA appoints VCCP to handle £16m advertising account The AA appoints VCCP to handle £16m advertising account

The AA has awarded VCCP its £16m advertising account, following a competitive three-way pitch that was called earlier this year.

The agency has been tasked with restating the AA’s credentials in roadside and Home emergency through an integrated campaign.

David Boscawen, VCCP Group managing director, said: “We are very proud to be working with the AA. They are not only part of the fabric of Britain but are an incredible organisation. Our job is to give the AA the work it deserves.”

VCCP also handles the account for Saga, a sister company of AA under the Acromas Holding umbrella.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

30 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Castaway Spritz – branding, website and packaging design

04/09/2014
As consumer demand for fruit flavoured alcohol soars,...

South West Water: Source for searches

04/09/2014
BACKGROUND Source for Searches from South West Water offers...