The AA has awarded VCCP its £16m advertising account, following a competitive three-way pitch that was called earlier this year.
The agency has been tasked with restating the AA’s credentials in roadside and Home emergency through an integrated campaign.
David Boscawen, VCCP Group managing director, said: “We are very proud to be working with the AA. They are not only part of the fabric of Britain but are an incredible organisation. Our job is to give the AA the work it deserves.”
VCCP also handles the account for Saga, a sister company of AA under the Acromas Holding umbrella.