14 November 2013 - 6:31pm | posted by | 1 comment

The AA appoints VCCP to handle £16m advertising account

The AA appoints VCCP to handle £16m advertising account The AA appoints VCCP to handle £16m advertising account

The AA has awarded VCCP its £16m advertising account, following a competitive three-way pitch that was called earlier this year.

The agency has been tasked with restating the AA’s credentials in roadside and Home emergency through an integrated campaign.

David Boscawen, VCCP Group managing director, said: “We are very proud to be working with the AA. They are not only part of the fabric of Britain but are an incredible organisation. Our job is to give the AA the work it deserves.”

VCCP also handles the account for Saga, a sister company of AA under the Acromas Holding umbrella.

Comments

17 Nov 2014 - 11:57
gurucustomers

part of the fabric of Britain maybe but talk of them being given partial police powers is ridiculous! I tried" rel="nofollow">http://www.customerserviceguru.co.uk/aa-phone-number/">tried to contact the AA the other day about ending my subscription but found it impossible to reach a simple conclusion. Give them police powers and theyd be ordering everyone to pay them their monthly fee!

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