14 November 2013 - 6:31pm | posted by | 0 comments

The AA appoints VCCP to handle £16m advertising account

The AA appoints VCCP to handle £16m advertising account The AA appoints VCCP to handle £16m advertising account

The AA has awarded VCCP its £16m advertising account, following a competitive three-way pitch that was called earlier this year.

The agency has been tasked with restating the AA’s credentials in roadside and Home emergency through an integrated campaign.

David Boscawen, VCCP Group managing director, said: “We are very proud to be working with the AA. They are not only part of the fabric of Britain but are an incredible organisation. Our job is to give the AA the work it deserves.”

VCCP also handles the account for Saga, a sister company of AA under the Acromas Holding umbrella.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...