32Red Bingo to sponsor new series of The Paul O'Grady Show following ITV commercial partnership deal

32 Red’s bingo brand 32Red Bingo is to sponsor the new series of The Paul O’Grady show on ITV when it returns, while the online gaming company will also sponsor the late night film on Film4.

The ITV deal will see idents for 32Red Bingo run between ad breaks of the weekday, hour-long show, with the idents set to feature a chat-show style sofa, and virtual guests that include bingo themed animations.

Mark Quayle, head of marketing for 32Red, said: "We are extremely pleased to be sponsoring the new series of The Paul O'Grady Show on ITV. It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players."

The sponsorship agreements follow the recent announcement that it would also become a commercial partner with ITV, which included the rights to develop an online slot machine around the ‘I’m a Celebrity…’ brand., which went live last week.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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