When the much-hyped John Lewis Christmas ad made its debut on TV screens last night, many Twitter users rushed onto the social network to tell @JohnLewis know what they thought of it.Little did they realise that they were directing their comments not to the retailer, but to a middle aged man in Blacksburg, Virginia who we now know has the patience of a saint and an extremely dry wit.In a classic case of Twitter mistaken identity, poor John Lewis has been inundated with tweets intended for @johnlewisretail over the last few days.Credit to him then that he has responded in such hilarious fashion.
My favourite feed on Twitter right now is @johnlewis— The Poke (@ThePoke) November 10, 2013
Let's hope that's not the case. And in the meantime, will the real John Lewis please stand up?
Loving the "polite @JohnLewis" thing, but since he's never tweeted about anything else, I smell a social media stunt— Luke Lewis (@lukelewis) November 9, 2013