8 November 2013 - 12:49pm | posted by | 0 comments

Cadbury Dairy Milk unwraps its first Christmas-themed campaign

Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London.

The ad, which will launch during Coronation Street tonight, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’.

“We wanted to create a festival spectacle to really capture the joy of a Cadbury Christmas – and what better way to wrap a street from top to bottom in festive Cadbury purple gift paper,” Lily Donagh, marketing manager at Cadbury, said

“Cadbury is a brand with an established and well-loved place in homes across the country during the festive period. From Advent calendars and Selection boxes, to stocking fillers and tubs of Cadbury Heroes and Roses, Christmas wouldn’t be Christmas without Cadbury and so we felt it was about time we had a festive advert!”

The 60 second ad will air on TV and in cinemas throughout November and December.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...