8 November 2013 - 12:49pm | posted by | 0 comments

Cadbury Dairy Milk unwraps its first Christmas-themed campaign

Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London.

The ad, which will launch during Coronation Street tonight, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’.

“We wanted to create a festival spectacle to really capture the joy of a Cadbury Christmas – and what better way to wrap a street from top to bottom in festive Cadbury purple gift paper,” Lily Donagh, marketing manager at Cadbury, said

“Cadbury is a brand with an established and well-loved place in homes across the country during the festive period. From Advent calendars and Selection boxes, to stocking fillers and tubs of Cadbury Heroes and Roses, Christmas wouldn’t be Christmas without Cadbury and so we felt it was about time we had a festive advert!”

The 60 second ad will air on TV and in cinemas throughout November and December.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...