YouTube has overtaken Facebook to be crowned the favourite site among teens.
This move of teenagers away from Facebook is not particularly revelatory. Earlier this year The Drum investigated why teenagers have fallen out of love with the site and are moving to other networks like Snapchat, Tumblr and Instagram.
However, the latest research from The Futures Company appears to suggest this trend is not changing. It now stands that 50 per cent of the 4,014 teens aged 12 to 15 surveyed voted for YouTube as their favourite site over Facebook, which lagged behind with only 45.2 per cent of teenagers saying it is their number one site. Completing the top five were Amazon (27.8 percent), Google (25 per cent), and Twitter (19.5 per cent).
Last year's study from The Futures Company saw the same age bracket rate Facebook as their favourite site.
"Our new findings do suggest some weakness for Facebook, but I need to preface everything we discuss here with the fact that Facebook remains the favorite website overall among our sample of 12-to 29-year-olds," explained Rob Callender, director of youth insights at the Futures Co. "That said, Facebook achieves that distinction thanks to twenty-somethings."
Indeed, 55 per cent of those in their 20s voted Facebook as their favourite site while Amazon came second (37.5 per cent).
Facebook chief financial officer, David Ebersam, has acknowledged this trends, revealing during its third-quarter financial statement that "youth usage among US teens was stable overall from Q2 to Q3" but that Facebook "did see a decrease in daily users partly among younger teens."