Subway has teamed with Lionsgate ahead of the UK release of The Hunger Games: Catching Fire to launch its fiery range of Jalapeno Melts.
The media campaign launches on 6 November with 30-second and 10-second TV spots across all major terrestrial and digital channels and cinema activity kicking off from 15 November.
The partnership will also see Subway stores take part in promotional activities across in-store, social, online and broadcast channels in anticipation of the film’s release on 21 November.
Manaaz Akhtar, regional marketing director for the Subway brand in Europe said: “The Hunger Games: Catching Fire” is one of the most anticipated films of the year. We wanted to create an experience that would enhance the film even further, and give Hunger Games and Subway fans the chance to relive the film both in-store and online.”
In-store activity will include The Hunger Games branded cups, and on social media, fans will have the chance to win prizes such as a trip to the set of the film in Hawaii.