Yaniv Kanfi named executive vice president of digital at Factory Design Labs
Factory Design Labs has appointed Yaniv Kanfi as executive vice president of digital.
“Yaniv will keep Factory at the cutting edge of creative and meaningful work products for our clients,” explained Scott Mellin, CEO of Factory Design Labs on the appointment.
“He brings with him a bounty of first-class knowledge having worked on some of the biggest brands in the world. He is already blowing our clients away with what is possible in digital strategy and design. A true innovator, I am proud to have him on board.”
Kanfi, who previously served as VP of product and technology for Big Spaceship, has been tasked with re-imagining all facets of the digital team at the agency.
He said: “Factory is at the forefront in developing user-centric digital properties for top tier brands. My team are an unparalleled group of visionaries and leaders in this field. With our insight and intuition we will continue to create world class work for our partners and lead the way in digital trends.”
Factory Design Labs works with sport and lifestyle brands including The North Face, Oakley, Aspen/Snowmass and Squaw Valley/Alpine Meadows.