Marcus Millgate joins Ogilvy
Marcus Millgate has been named to take on the newly created role of Head of Shopper Marketing Australia for OgilvyAction.
Marcus Millgate
He joins from G2 Korea.
“Although shopper marketing is a relatively new concept to the Australian retail landscape it is a mature discipline on the global stage,” said CEO of OgilvyAction Australia, Sean Taylor.
“Marcus brings international experience and knowledge of cutting edge shopper tools to Australia and his appointment is a genuine step towards OgilvyAction leading Australia in the field of Shopper Marketing.
“Marcus and his team can take advantage of shopper insights which have proven invaluable to our clients overseas and adapt them to suit existing clients of Ogilvy and OgilvyAction Australia plus use this platform to attract new clients.”
Millgate previously worked on campaigns for Coca Cola, Diageo, BAT, Heineken, Nestle.