Barclays launches video thanking global fans of Barclays Premier League following UK ad
Barclays has created a film to thank global fans of the Barclays Premier League following a similar ad thanking UK fans in August.
Both films were created by BBH and the latest aims to acknowledge the support of fans in over 200 countries who follow the Barclays Premier League.
The film depicts an African father and son who support Arsenal, a group of Tottenham Hotspur fans in America and a Manchester United fan in Hong Kong.
David Wheldon, managing director of brand, reputation and citizenship at Barclays, said: “There is so much that is good in football, and it should be celebrated. We are lucky enough to sponsor the most popular, exciting, and many would say, best league in the world.
“While this excellence keeps us all engaged, millions will also support their teams through the hard times as well as the successful, always wanting the best for their team no matter the results. At Barclays, these are values we recognise and we want to say thank you to the people who make the Barclays Premier League what it is today.”
Barclays’ sponsorship of the Premier League runs to the end of the 2015/16 season, which will complete 15 years of sponsorship.
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Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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