Instagram

Instagram reveals its ad layouts

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By Steven Raeburn, N/A

October 25, 2013 | 2 min read

Photo sharing social media site Instagram has revealed details about how advertising will work on the site once the platform opens up to commercial messages.

The adds will 'better serve' the Instagram community, it claimed

US users will be the first to get a preview of the new ad regime.

“If you’re in the United States, you’ll see the sample ad above sometime in the coming week,” Instagram said.

“This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.”

Adverts on Instagram will have a “Sponsored” label where the time stamp normally would be.

“We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community,” it said.

“If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

Instagram said the introduction of advertising would help it better serve the global—and ever growing—Instagram community, while maintaining the simplicity users know and love.

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