UrsaClemenger wins skin cancer awareness pitch
The Cancer Institute NSW and Cancer Council NSW have awarded the commission to make older men in New South Wales more aware of the dangers of sun exposure to UrsaClemenger.
Careful now...
The business was won after a three-way pitch.
“Australian men who are 50 plus, are three times more likely to die from melanoma than their female contemporaries. However, despite this very alarming fact, most remain either ignorant or complacent about the dangers they face outdoors,” they said, announcing the win.
UrsaClemenger MD Mardi Le Page added: "We're very privileged to have been chosen to work with both Cancer Council NSW and the Cancer Institute NSW on such a challenging project. We know that men over 50 are notoriously complacent when it comes to looking after their health. We'll be aiming to change the way they look after their skin."
The campaign is intended to be rolled out ahead of the upcoming Australian summer.