KFC launch branded mobile game
In what is described as a first for fast food brand KFC, Ogilvy Australia and STW subsidiary DT has created a branded mobile game directly targeting the young adult market.
The game is aimed at KFC's core target audience
‘KFC's Snack!’ is part of a campaign entitled ‘In the Face’, aimed at leveraging its core target audience, primarily males within the 16-24 age group.
“The creative concept was developed to capture the attention of a young and spirited audience in a way that would ultimately increase awareness of KFC’s snacking menu and drive an uplift of sales across KFC stores Australia-wide,” said Jason Deacon, DT’s creative director.
“What better way to capture young male’s attention than via a mobile game which combines lasers, evil characters and, of course, the ultimate saviour – in this case The Colonel – and at the same time satisfy their love of KFC”.
The app briefly peaked as the top free app on the Australian iTunes app store.