Blackberry publishes open letter to reassure customers after brand’s ‘challenging times’
Troubled smartphone manufacturer Blackberry is to publish an open letter in Tuesday’s Washington Post in an effort to reassure its customers that it remains a viable business after experiencing ‘challenging times’.
Blackberry has experienced 'challenging times'
The open letter says the group is restructuring and is in rude financial health.
“You can continue to count on BlackBerry,'' the letter says.
“How do we know? We have substantial cash on hand and a balance sheet that is debt free.'
It adds that it is “restructuring with a goal to cut our expenses by 50 per cent in order to run a very efficient, customer-oriented organization.''
The letter says: “These are no doubt challenging times for us and we don't underestimate the situation or ignore the challenges”.
It continues: “We are making the difficult changes necessary to strengthen BlackBerry.''
BlackBerry regional managing director Andrew MacLeod told Canada's Globe and Mail: “We wanted to get the facts of the situation out there. We have strong assets and our ability to continue to fight and compete in this space remains very strong.''