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By Ishbel Macleod, PR and social media consultant

October 15, 2013 | 1 min read

Sony has unveiled its first TV ad for the PlayStation 4, ahead of its 29 November launch, making references to games such as Killzone: Shadow Fall, DriveClub and Elder Scrolls Online.

The ad, which shows 'real life' versions of people playing the game with friends, seems like it is targeted toward the hard-core gamers who probably have already ordered the PS4, if they've not got their hearts set on the XBox One.

The ad features the soundtrack of Lou Reed's Perfect Day.

Sony PlayStation 4

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