A third of UK social media users don't use Facebook, Twitter, YouTube, Flickr, Pinterest, Google+, Instagram or Linkedin

A third of British social media users don’t use Facebook, Twitter, YouTube, Flickr, Pinterest, Google+, Instagram or Linkedin, according to research carried out by Kantar.

The research firm conducted a telephone phone poll of 1003 UK adults found that over half (56 per cent) had a Facebook account, and that over a third (35 per cent) also had an account with YouTube. Over a quarter (26 per cent) had a Twitter account, almost a fifth (19 per cent) were on Google+, 18 per cent on Linkedin, and 13 per cent on Instagram, followed by Flickr (8 per cent) and Interest (6 per cent.)

However, it was found that 33 per cent of those polled did use social media sites, however none were from the eight major sites named above, demonstrating the growth of sites appearing in recent years, not to mention an attempted revival of older sites such as Bebo and MySpace.

More men were found to have accounts with LinkedIn, YouTube and Twitter, while more women held Facebook and Pinterest accounts, with 18-24 year olds possessing the heaviest social media account owners, and almost all (91 per cent) owning a Facebook account.

The least engaged in social media was the over 65 year old category, with 18 per cent claiming to own a Facebook account.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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