Nutrigrain partners with Iron Man in TV campaign
Sydney marketing specialists Brand Faction have designed the latest campaign for Kellogg's Nutri-Grain.
Iron Men
The creative focuses on an eight part reality TV show premiering on Channel Nine, hosted by Ironman legends Zane Holmes and Wes Berg.
"This is new territory for the Nutri-Grain brand but we wanted to create a platform for the Ironman athletes to showcase their capabilities and personalities outside of the Ironman Series,” said Ian Blackhall, marketing manager for Kellogg Australia.
“They're phenomenal athletes but they're also just a great bunch of guys and role models for teens everywhere. We think this reality series will enable consumers to connect more closely with the Nutri-Grain Ironmen."
Tony Gordon, managing director of Brand Faction said: "To truly provoke a connection with the brand's audience, we needed to place the Nutri-Grain brand ambassadors in an environment that could expose their human frailties. It's an exciting time to be working on a brand prepared to make brave investments like this."