Gossard poster campaign hits West London
Underwear brand Gossard has gone back to the future for their latest poster campaign, reuniting with model Sophie Anderton who first modeled for the firm back in the 90s.
The latest campaign premiered at Westfield London and saw Anderton model Gossard’s classic Glossies collection with an innuendo laden tagline.
It also recreates Anderton’s famous repose on a bed of hay, the same image Anderton adopted 17 years ago.
Sophie Anderton said: We had so much fun on the shoot, it was like old friends catching up, just with a bale of hay and in your underwear. Totally normal! I know when I first wore Glossies they’d be a classic and who’d have thought I’d still be getting so much pleasure from something so soft.”
The two week campaign was planned by Pure Media to run on large format Ocean digital sites, transitioning from the monochrome replica ad to a colour treatment.
Photography was conducted by Ruan van der Sande.