Cancer Research UK has launched an online platform ‘Every Moment Counts’ as it looks to engage with the public and use survivors’ experiences to communicate the urgency of beating cancer sooner.
Created by AMV BBDO, the platform houses a crowd-sourced gallery of images where cancer survivors are being asked to identify moments in their life that matter to them.
This website also hosts a film entitled ‘Moments’, shot by Finn McGough, which taps into the insight that those who have been touched by cancer value time more than anything else.
Viewers are then encouraged to submit their own moments to the Every Moment Counts site.
Cut downs of the film have also been used across various owned and paid media sites including YouTube, Huffington Post, Xasis as well as Cancer Research UK’s Facebook and Twitter pages.