Sunrise host Sam Armytage inadvertently flashed her mobile phone number onscreen live on Australian TV this morning.
The slip happened whilst she was hosting a segment on the new smartwatch.
The smartwatch linked to her mobile phone and displayed her number to millions of viewers. She immediately started receiving calls from viewers live on air.
"All part of the thrills and spills of live television," a Channel Seven spokesperson said.
The same blunder happened last month on the Today Show in the US.
— Kiera❤ (@lil_miss_kez) October 2, 2013