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BBC Three unveils first fresh idents in over five years

By Angela Haggerty, Reporter

Red Bee

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BBC article

October 1, 2013 | 2 min read

BBC Three has unveiled five new animated idents created by Red Bee Media.

The idents are based around a theme of discovery and all begin in black space before the BBC Three logo appears.

BBC Three controller Zai Bennett said: “This is the first time that we’ve updated BBC Three’s idents in over five years and it feels like the right moment to inject fresh energy into the channel to match our strong new programming slate this autumn.”

The idents have been created to cover comedy, entertainment and factual output.

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