Wolf Blass urges South Australia to rebrand as ‘The Wine State’
Wine maker Wolf Blass has urged the South Australian Government to rebrand the state as ‘The Wine State’, less than a year after the state’s controversial rebrand.
The Wine State?
He says the move would help South Australia forge a new identity on the world stage.
South Australia has long identified itself as ‘The Festival State’.
"Gourmet wine and food is what we do best and what we should be offering to the world,” said Blass.
"We need to stop talking about mining booms and car manufacturing, and festivals of art in this state. We just need to settle once and for all that we are the Wine State and get on with selling ourselves.
"When you think that on average a bottle of wine is consumed by four people, that’s around two billion people a year in the world enjoying a glass of our product. That's a massive opportunity that we're wasting."
He says the state government should alter its wine tax policy to assist exports.
"We desperately need to restructure and get extra money coming in for the promotion of Australian wine overseas," he said.