Carlsberg unveils global marketing campaign to promote Barclays Premier League deal
Beer brand Carlsberg has unveiled a new global marketing campaign to promote its three year deal with the Barclays Premier League.
Created by the Buenos Aires-based agency Santo, the ad shows the ‘rollercoaster of emotions’ that those involved with the Premier League go through during every game and season.
The ad sees names such as Robbie Fowler, Gareth Southgate, Jimmy Bullard, Marcel Desailly and Chris Kamara on a rollercoaster, and ends with the strapline ‘That Premier Feeling…That Calls for a Carlsberg’.
Tom Moradpour, VP Carlsberg Brand, said: “The Barclays Premier League is the most emotionally charged football league on the planet. We have used these emotions to create a commercial that is visually striking and celebrates why we think the Premier League is football that goes above expectations and that ‘Calls for a Carlsberg.’ ”
The global campaign will be launched first in Denmark and Ireland, before being launched across the rest of the world in early 2014.