Rovio's head of brand partnerships and advertising, Michele Tobin, on the success of its video channel

As part of Advertising Week New York, Angry Birds maker Rovio created a lounge where, in between stealing stickers and cuddly Angry Bird toys, The Drum's contributing editor Dave Birss was able to talk to head of brand partnerships and advertising, Michele Tobin.

They discuss Angry Birds Star Wars 2, the success of Rovio’s video channel, and the opportunities it can offer brands.