Dmexco: Twitter's head of international business development discusses how the platform helps brands "engage and act" in the moment
Twitter's international business developer Katie Stanton, discussed the impact that Twitter was having on news and personal lives.
Speaking at Dmexco, Stanton claimed that the major news stories today were broadcast through Twitter as its audience "learn about these moments from the people who experience them".
She continued to describe the microblogging platform as one that "is helping to create and extend these experience."
Stanton presented a few examples of events that have been enriched through the Twitter audience, including Ed Milliband's use of the phrase "#DowngradedChancellor", the reaction to a man crossing the Grand Canyon on a tightrope and the media coverage by @BBCBreakingNews of a recent helicopter crash in London.
As well as the recent German Political Leadership debate becoming the most tweeted event in Germany, Stanton also revealed a range of statistics:
47 million football fans use Twitter
30 per cent of the world's political leaders use Twitter to engage voters.
One in two Twitter users follow a musician.
She concluded: "Twitter is a reflection of our individual and shared moments, which is why it gives all of us, including brands, the opportunity to engage and to act. In short, it allows us to be in the moment."