18 September 2013 - 3:52pm | posted by | 0 comments

Simply Be unveils a series of films for its Autumn/Winter 2013 campaign

Simply Be has launched a series of new films as part of its Autumn/Winter campaign for the season ahead.

Developed by Maker Projects, a creative content agency, the films focus on new items or innovations to the collection, including shirts, bras for all occasions, autumn work wear, biker jackets and dresses.

Filmed over six days at Photolink studios and on location at Didsbury House Hotel with two models, the ads have looked to retain the brand’s energy and vibrancy while also close the gap between online and television content.

"We thought Maker’s ideas were fresh and brought something new to the table in terms of video assets for Simply Be. The balance of fashion, yet it feeling accessible is most definitely there," said Simply Be, marketing director, Eleni Kettles.

The ads are being hosted on a dedicated YouTube channel.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...