Simply Be unveils a series of films for its Autumn/Winter 2013 campaign

Simply Be has launched a series of new films as part of its Autumn/Winter campaign for the season ahead.

Developed by Maker Projects, a creative content agency, the films focus on new items or innovations to the collection, including shirts, bras for all occasions, autumn work wear, biker jackets and dresses.

Filmed over six days at Photolink studios and on location at Didsbury House Hotel with two models, the ads have looked to retain the brand’s energy and vibrancy while also close the gap between online and television content.

"We thought Maker’s ideas were fresh and brought something new to the table in terms of video assets for Simply Be. The balance of fashion, yet it feeling accessible is most definitely there," said Simply Be, marketing director, Eleni Kettles.

The ads are being hosted on a dedicated YouTube channel.

Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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