Nintendo has announced that Interpublic Group’s Deutsch LA has joined its roster of creative agencies.
Scott Moffitt, EVP of sales and marketing at Nintendo, told AdWeek that Deutsch will lead digital and social media marketing across the brand’s video games, as well as helping to create traditional ads.
The agency is also set to work on the e-commerce efforts of Nintendo.
Nintendo considered five agencies as part of the review, which was handled by External View Consulting Group.
Leo Burnett will remain as the chief creative agency for the Nintendo account.