Ming Foods has unveiled a new website, created by B2B specialists Greenwich Design, which looks to help the company retain and attract clients.
The new-look website for the manufacturer and supplier of quality Chinese pancakes is a significant move away from the brand’s previous functional website.
The website features engaging photography of the products being used in a variety of recipes plus recognisable iconic Chinese imagery, such as woven bamboo.
Sam Duong, CEO of Ming Foods, said: “I have been really impressed with the Greenwich Design package and their ability to pull together a bespoke team of people who, together, were perfect for the job - from creative and technical staff through to copywriters. They inspire total confidence in what they are doing and I’m extremely excited about the launch which is a pivotal moment in our company’s history.”
The new website is part of a wider aim by the brand to create a coordinated and consistent range of assets.
“It has been great to work with such a dynamic and astute local business as Ming Foods, which understands the potential that comes from investing in quality communication assets – and there’s nothing more rewarding than providing a client with an asset that they are proud of and enjoy using,” Simon Wright, managing director at Greenwich Design, added.
The site looks to balance B2B sales information that is relevant to the brand’s core audience – restaurants, take away services and specialist ethnic supermarkets – combined with the softer characteristics of a consumer-facing website.