LinkedIn members three times as likely to be on the lookout for a new vehicle than general public
LinkedIn members are more than three times as likely to be in the market for a new car than the general UK population, research from the professional social platform has found. The research, which surveyed about 1,000 users, discovered that 36 per cent are interested in a new car, compared to just 11 per cent of the general population. It was also discovered that LinkedIn members are more likely to own a vehicle compared to the general population (89 per cent compared to 73 per cent), with 23 per cent of LinkedIn members owning a luxury car. The research discovered that UK LinkedIn members are four times as likely as the general UK population to have a company-issued vehicle, with almost two thirds (63 per cent) of these company car owners in the UK choosing their vehicle jointly with their employer, making this is an audience that car brands should target.