18 September 2013 - 4:18pm | posted by | 0 comments

Kanye West appoints Peter Saville for visual identity, Concept Cupboard asks students if they can do better

Peter Saville has been appointed by Kanye WestPeter Saville has been appointed by Kanye West

It has been announced that musician Kayne West has appointed Peter Saville to create a brand identity, with Concept Cupboard asking student and graduate creatives to come up with their own ideas.

Saville, who created a limited-edition line of polo shirts for Lacoste to mark the brand’s 80th anniversary, described the arrangement with West as ‘open-ended’, rather than for a logo or any specific work.

Announcing the collaboration at the Global Design Forum in London on Monday, Saville said the arrangement was ‘very casual’.

He added: "We're looking at ways of writing Kanye West, what does 'Kanye' and 'Kanye West' look like written down?"

On the back of this, Concept Cupboard, a London startup, is asking students if they can come up with a better identity as part of a competition.

In July, rapper Jay Z rebranded himself, taking out the hyphen in his name.

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