Professor Malcolm McDonald set to speak at Rupert Smith Memorial Lecture
Professor Malcolm McDonald has been announced to speak at the Rupert Smith Memorial Lecture, sponsored by The Drum.
Prf Malcolm McDonald
The event, taking place in October at MMU Business School, will see McDonald, who works with some of our most successful global companies, including Hitachi, American Express, SC Johnson and BP, discuss the importance of creating shareholder value.
Ian Tinker, MPA Educational Trust chairman, said: “We are delighted that Professor McDonald accepted our invitation to speak in Manchester. He is an exceptional speaker, ranked among the top ten business consultants in the UK. It promises to be a fascinating evening.”
In his talk, Linking Marketing Strategy to Shareholder Value, McDonald will tackle the myth that in some way marketing is unethical, and sets out a process for establishing whether a company’s market strategies create or destroy shareholder value.
The event at the MMU Business School is hosted by the Chartered Institute of Marketing.