Dr. Wolff hires Driven to help launch its Plantur 39 shampoo in the UK

German hair care manufacturer Dr. Wolff has appointed Driven to launch its Plantur 39 shampoo brand in the UK.

The ad agency, which developed the brand’s Alpecin Caffeine Shampoo activity, has been tasked with developing a TV lead campaign to introduce the brand to the UK.

Commenting on the news, Graham Drury, client service partner at Driven, said: “This country is an ideal new market for Plantur 39 as there is no other brand like it here. We’re thrilled to be working alongside the client team to fully maximise the opportunity.”

The work is expected to roll out in a matter of weeks.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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