German hair care manufacturer Dr. Wolff has appointed Driven to launch its Plantur 39 shampoo brand in the UK.
The ad agency, which developed the brand’s Alpecin Caffeine Shampoo activity, has been tasked with developing a TV lead campaign to introduce the brand to the UK.
Commenting on the news, Graham Drury, client service partner at Driven, said: “This country is an ideal new market for Plantur 39 as there is no other brand like it here. We’re thrilled to be working alongside the client team to fully maximise the opportunity.”
The work is expected to roll out in a matter of weeks.