Channel 4 to hold sealed bid auction for horseracing ad slots
Channel 4 Sales has announced that it is to hold a series of sealed bid auctions next month for potential advertisers to bid for 90 broadcast racedays.
And they're off
The race days include the Cheltenham Festival, the Grand National, the Derby and Royal Ascot.
“Following a successful racing season this year, these ad packages are now an established commercial prospect for sports bookmakers to partner with Channel 4 Racing and align their brand with the only terrestrial broadcast destination for horseracing in the UK. Next year, we’re excited to be able to bolster this offering by creating more packages and opportunities for new partners,” said Chris Braithwaite, agency principal at Channel 4.
“Our doors are wide open to all and we look forward to inviting bids for these valuable packages which will give advertisers increased opportunities to reach dedicated racing fans," he added.
Horse Racing image via Shutterstock