16 September 2013 - 12:31pm | posted by | 0 comments

Bupa launches multiplatform ad campaign from WCRS

Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH, and digital.

Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader range of services and products that can be accessed without health insurance.

“Our new campaign promotes Bupa’s core focus – health. As we have no shareholders, we’re able to reinvest our profits into better treatments and services, and you don’t even need to be a health insurance customer to access our expertise,” said Saj Arshad, marketing and strategy director, Bupa UK.

“The children’s pictures illustrate Bupa’s extensive healthcare services which support customers throughout their lives, and not just when they need us to pay a bill.”

The campaign was developed by WCRS, with Matt Edwards, chief executive at the agency, adding: "Many people just don't realise the range of services Bupa offers and that they can access many of them even without having insurance. What better way to tell that story than with 60 children, 40 pots of paint and 300 crayons?"

The campaign is scheduled to run from today, 16 September, to November 2013.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

41 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...